Meet Our Team
Medical Director
Dr. Santiago
Dr. Santiago’s journey into aesthetics began with a deep-seated commitment to patient care.
With a Bachelor of Arts in Biology from the University of Puerto Rico and a Doctorate in Medicine from Ponce School of Medicine, Dr. Santiago combines over two decades of medical expertise with a passion for enhancing natural beauty. His approach is rooted in understanding each patient’s unique needs, ensuring that every treatment plan is as personalized as it is effective. Dr. Santiago believes in the power of self-care and strives to make every visit a step toward renewed confidence and well-being.
MSN, RN - Nurse Injector
Leah Frick
Leah Frick’s journey from the high-intensity world of ICU and Emergency/Trauma nursing to aesthetic care is fueled by her desire to make a positive impact on her clients' lives in a different way.
With her extensive medical background and an MSN from American Public University, Leah has honed her skills as a nurse injector, specializing in creating subtle, natural enhancements that help clients feel their most confident. Leah’s meticulous attention to detail and compassionate care make her a favorite among those seeking to refresh their look with a gentle touch."
Permanent Makeup Artist
Lindsay Fulk
Lindsay brings over 15 years of experience in tattoo artistry and a passion for enhancing natural beauty through permanent cosmetics. She began her career in tattooing in 2008 and expanded into Permanent Makeup in 2018, combining precision and artistry to help clients feel confident in their own skin.
Lindsay specializes in eyeliner, lip blushing, powder brows, and hair stroke/shaded combo brows. Her signature approach focuses on creating effortless, natural-looking results, perfect for those who love a "wake up and go" lifestyle.
Lindsay is deeply committed to empowering women through her work and takes pride in customizing each treatment to suit her clients' unique features and goals. Her calm demeanor and eye for detail make every appointment a comfortable and rewarding experience.
Practice Manager
Ashton Rider
Ashton Rider is the creative mind and strategic force behind Pure Aesthetics’ online and local presence. As one of the practice managers, Ashton focuses on marketing and client engagement, ensuring that Pure Aesthetics stands out both in the community and online. From managing the website and social media to curating a smooth and welcoming in-office experience, Ashton plays a key role in shaping how clients discover and connect with the practice. With a passion for building relationships and a sharp eye for detail, Ashton ensures that every touchpoint — from the first click to the final appointment — reflects the Pure Aesthetics standard of excellence.
Why Choose PURE Aesthetics?
Our team is proud to serve the Myrtle Beach community, offering expert care and personalized treatments that go beyond surface-level beauty. We’ve seen our clients transform not just in appearance but in confidence, and that’s what drives us every day. At PURE Aesthetics, you’re not just another appointment—you’re a valued member of our family, and we’re committed to supporting you on your journey to feeling your best.
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Practice Manager
Katie Giorgio
Katie Giorgio is the friendly face and organized force behind the scenes at Pure Aesthetics. With a passion for exceptional client care and a knack for keeping things running smoothly, Katie ensures that every visit is seamless from start to finish. Her dedication to creating a welcoming, professional environment is matched by her commitment to delivering top-notch service. Whether coordinating appointments or answering client questions, Katie's warm personality and attention to detail make her an integral part of the Pure Aesthetics experience.